![]() However, remember that nothing should ever be fully set on auto-pilot. ![]() Let’s uncover the bidding strategies in Google Ads for your specific goals. Best 9 Google Ads bidding strategy options For a detailed look at automated and smart bidding, check out our article on smart and automated bidding. Smart bidding in Google Ads is an automated strategy that uses machine learning to optimize for conversions or conversion value in each auction, known as “auction-time bidding.” Strategies like target CPA, target ROAS, maximize conversions, maximize conversion value, and enhanced CPC are included in smart bidding. Google optimizes bids based on the strategy and its specific goal, which we’ll discuss in detail later when exploring your bidding strategy options. Automated biddingĪutomated bid strategies use machine learning to optimize bids according to your campaign goals. Shredding your bids by keyword is recommended for better control and results with manual bidding. You can choose a blanket bid for an entire ad group or be more specific and set bids for each keyword individually. You set the maximum amount you’re willing to bid in auctions for your keywords. Manual bidding means adjusting bids yourself for individual keywords or ad groups. However, are you familiar with the distinctions between smart bidding and automated bidding? Let’s offer a brief overview to give you a comprehensive understanding. ![]() You might lean towards manual bidding for complete campaign control. Google provides a variety of bidding strategies. Google Ads bidding explained: In simple terms, it’s like a bidding competition to determine which ads get displayed on Google. Whenever there’s ad space available, Google holds an auction to decide which ads will be shown, considering both the bids and the quality of the ads. Google Ads bidding works like a bidding system where advertisers can bid in different ways, such as clicks, impressions, conversions, or video ad views. ![]()
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